Social Networking

Social media is a great platform for not only the everyday person but also corporations. It allows for an increase in reach and impressions, and can also be extremely affordable. According to Clive Thompson from The New York Times Magazine, "This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting." Social media creates a community to connect people from all over the world and this is one of the most important uses for it.

Although social media is mostly positive, it can also be negative. Technology has a better memory than a normal human being. This means that social media can bring up past moments or situations that negatively favor you as shown in many PR scandals. Another negative is the loss of privacy. Although social media can be free, you give up a lot of information that anyone can find and track. "It's an in-between touch as we build relationships face-to-face," says Dave Klonke on ASI Central. This means that social media can't be the only tool people rely on. It's important to carry yourself and your brand apart from technology and remember to not be too dependent on it.

I think these technologies might evolve in the future by eventually becoming more harmful than good. Technology and social media has already led to many controversies on topics such as bullying and insecurities, as well as spreading bad public relations rapidly. Technology can also evolve by becoming a stronger tool for corporations and individuals through continuous updates and advancements.

Sources:
https://www.nytimes.com/2008/09/07/magazine/07awareness-t.html
https://www.asicentral.com/news/how-to/september-2018/how-to-build-a-community-on-social-media